#1 SaaS lead generation agency

Add 50%+ more qualified SaaS leads to your pipelineWe’ll double your B2B SaaS pipeline value by engaging the right decision-makers at the right time via the most effective channels, so your team can focus on closing deals consistently, even in a competitive landscape.
* schedule a 15-30-min call with our sales executive
SaaS lead generation agency image

We helped great SaaS brands generate B2B leads

virayo logo
journeydxp logo
appruv logo
pairaphrase logo
labradorcms logo
bob logo

Challenges we solve

Problem
Our clients don’t make software decisions every day. So catching them at that perfect 'right time, right place' moment? It’s a long shot. And when the buying cycle stretches over years, there’s no telling if we’ll ever connect when it actually matters.
AndyDirector of operations at a legal technology platform

Solution
We don’t wait around for lucky breaks. Instead, we build a reliable, cross-channel nurturing system that targets leads with real buying intent, ready to switch to your SaaS. We actively manage your pipeline and fine-tune our strategy based on real-time results, keeping performance steady and risk low. The outcome? Stabilized performance, minimized risks, and a consistent stream of high-quality appointments for your sales team.
belkins logoAlex
Belkins’ managing director
Alex photo

Your lead generation partner for a predictable sales pipeline

We’re not just another SaaS lead generation agency promising lots of meetings. We’re an integrated growth partner, bridging the gap between your product and decision makers who actually need your solution.
We tailor a strategic outbound model to your SaaS, and then execute fast.

First, we dig into your current outbound sales performance, audience segments and market analysis, and positioning to shape a focused, channel-specific approach that fits your business model. Then, we get straight to effective execution, without endless strategy decks.

80% of our clients start seeing real traction and booking high-value meetings within the first 30 days. However, a three-month pilot period is essential to fully optimize campaigns, perform A/B testing, refine strategies, and scale meeting volumes.

What results to expect from our partnership

Our lead generation results for SaaS companies

Company
Campaign results and impact
Key challenge resolved
Bob logo
100 appointments in 6 months and $50K in closed revenue in 3 months
Long sales cycles that could last up to 2 years and no reliable lead qualification system
unifocus logo
56 appointments in 8 months
A shortage of skilled SDRs, a long sales cycle, and limited resources
pairaphrase logo
203 appointments in 17 months
Difficulty scaling to the U.S. market and low sales predictability, resulting in irregular client inflow
virayo logo
3 major deals, with an average deal size of $8K
Prolonged sales cycles and weak positioning which hindered the company’s rapid growth.
journeydxp logo
125 appointments in 17 months, with 8-10 qualified meetings per month
Unclear market positioning that led to inconsistent lead gen and poor engagement with large enterprises.
appruv logo
155 appointments in 2 years
Inefficient sales team expansion, declining appointments, and vendor reluctance.
grafi logo
80 appointments in 7 months
Limited outreach capacity, an unreleased product, and an undefined target audience
labrador logo
51 appointments in 8 months
Expanding to and competing in foreign markets and raising product awareness for their niche CMS
+130 other SaaS companies

Improved KPIs aligned with your revenue growth

On average, our lead generation services deliver over $50K in closed revenue for SaaS companies in the first 3 months, with qualified appointments increasing 35% month-over-month.

Here’s what else our B2B SaaS clients typically see:
  • 15%+ demo-to-close rates
  • 60% faster decision making
  • 50%+ more qualified opportunities at the top of the funnel
  • 3x ROI on lead generation investment within 6 months
background

Our process from start to growth

Our SaaS clients often start seeing real results within the first 30 days. However, the “real shift” comes in 90 days, along with the ongoing strategy refinement shaped by real buyer behavior and market feedback. You’ll see early momentum and have the freedom to pause, pivot, or scale as needed.





timeline
  • 1-14 days

    Strategic planning and kickoff


    Goal
    Frame the scope of work, predict expected deliverables, and build a high-impact initial strategy to mitigate the risk of unproductive outreach. We start by taking a deep dive into your ICP, reviewing previous strategies, segmenting your total addressable market, and crafting a tailored and unified outreach strategy.
  • 1-3 months

    Test campaigns and optimization


    Goal
    Optimize campaigns through A/B testing to achieve a consistent, qualified meeting volume. Our multi-specialist team continuously tests outbound campaigns across key channels. Then, we monitor responses and fine-tune messaging, sequences, and value props accordingly. Your team should see qualified meetings increasing significantly in the second and third months.
  • 3-9 months

    Scaling and process documentation


    Goal
    Witness your pipeline value double or even triple and give your team a repeatable, revenue-generating system for consistent meeting flow at an optimized cost per meeting. Once early traction is confirmed, we double down on high-performing segments and expand into overlooked channels like retargeting and strategic content. We also document all the data.
  • 9-12 months

    Engagement expansion or transition


    Goal
    To evolve our partnership by adapting strategies, diversifying target markets, and integrating additional outreach initiatives. At this stage, we leverage accumulated data for long-term growth and sustained ROI. Also, if you're ready to bring things in-house, we ensure a smooth handover with detailed documentation.
Stage 1

A peek inside our collaboration

Opportunity and market analysis

Before launching any campaign, we lay the groundwork by pinpointing your most profitable ICPs and segments so that we’re aligned on where the real opportunities lie. We dig into your ideal customer’s role, goals, pain points, and KPIs to craft messaging that actually resonates. Then, we layer in insights from your historical sales data, our internal benchmarks, and proven strategies from similar campaigns. Before you sign anything, you'll receive a full strategic blueprint, complete with addressable market analysis and sample contacts, so expectations are clear from day one.
  • Competency mapping
    Competency mapping
  • Total addressable market calculation
    Total addressable market calculation
  • Ideal customer profile refinement
    Ideal customer profile refinement
  • Lead generation channel mapping for SaaS
    Lead generation channel mapping for SaaS
  • Quick wins we can achieve with selected channels
    Quick wins we can achieve with selected channels

High-impact talent

A proven track record in delivering lead generation services for SaaS companies

A proven track record in delivering lead generation services for SaaS companies

We don’t hand you just any SDRs. You get a team of specialists with real experience driving complex B2B SaaS outreach. They understand regulatory nuance, speak your audience’s language, and know how to build trust with decision-makers from the first touch.


Over 80% of our delivery team has worked with SaaS platforms across sectors like finance, HR, martech, healthcare, and logistics, so we understand the nuances of complex B2B sales.


Every client is paired with a dedicated team that’s done it before. The result? Faster ramp-up, smarter messaging, and fewer misfires.

Dedicated professionals for every step of the funnel

Dedicated professionals for every step of the funnel

Every lead generation campaign is run by a dedicated team aligned with your go-to-market strategy and fully accountable for results. Your core team will include:


For broader growth initiatives, we collaborate with trusted partners and in-house experts to launch a Center of Excellence, adding support for:

  • SEO & content marketing
  • Event-based lead capture
  • Strategic partnerships
  • Pay-per-click campaigns

Top-tier tools at no extra cost

Save up to $10,000 annually on premium lead generation and marketing tools — all included in our retainer. Plus, when we couldn’t find the right tools on the market, we developed our own software so you get the best tech without the extra hassle or costs.

Our tech partners

logo
logo
logo
logo
logo
logo
logo
logo

Proprietary tools

Folderly logotype
FolderlyAI-driven SaaS platform for email deliverability
Charge logotype
ChargeChrome extension for bulk outreach via Outlook
Frostbite logotype
FrostbiteIntuitive and charge-free email outreach tool

Testimonials from B2B SaaS clients

backgorund

“Some of the work that Belkins has done for us has opened our eyes to other markets and industries we weren’t initially focused on. Belkins has really put both science and art into how they approach clients, their communications, outreach, and strategy. This was the reason we selected them, and it’s proven to be the right solution for us.

The quantity and quality of new targets and opportunities have exceeded our expectations. We currently have five Belkins-generated opportunities in the closest quarter, which we estimate will bring in over $250,000 in revenue. We're averaging about 20 new meetings per quarter from the leads generated by Belkins. Our initial expectation was to get 12 to 15 meetings per quarter, and we thought that would be exceptional — so we're well ahead of that, with momentum building for even greater results.”

Bill ButlerCEO of JourneyDXP
backgorund

“Belkins brings a little bit of magic for us because they’ve managed to create this workflow where, at scale, they reach out to thousands of people on our behalf every single month. This has helped in a lot of ways. It’s helped us acquire lots of new leads, have lots of new conversations, and build a great deal of awareness around the Dyspatch brand.

But it’s also helped us with that challenge I mentioned earlier of figuring out who our ideal customer persona is. What their company size is, what kind of industry they’re in—whether that’s Health Tech, FinTech, or SaaS. Belkins has really helped us iron out the details around who we should be going after. Who are our biggest deals going to be, and who are our biggest customers?”

Sepy BazzaziDirector of marketing at Dyspatch

Lead generation pricing tailored to your goals

Typical starter package for B2B SaaS firms:
from $5,000
1,500
leads/month
3
outreach channels
100
guaranteed appts/year
What we evaluate to tailor the most balanced budget:
  • Your company size
  • Your total addressable market and the number of ideal customer groups
  • Your revenue and deal velocity goals
  • Your digital footprint and the variety of marketing and sales-enablement content
  • The channels you’ll be required to include in your plan
What’s included in all packages:
  • Full sales audit and strategy mapping
  • Total addressable market calculation and buyer profile mapping
  • Sales copywriting
  • Meetings booking
  • No-show recovery
  • Continuous refinement, data-driven fixes, and tech support

Full-spectrum B2B SaaS lead generation services

Outbound appointment setting

Our basic appointment setting for SaaS companies includes these top-performing channels:
Cold email outreach
  • Lead list building
  • Email domain deployment
  • Deliverability infrastructure setup
  • Message A/B testing
  • 3- to 10-touch sequences
  • Response handling and follow-ups
LinkedIn outreach
  • LinkedIn profile setup and optimization
  • Content development and posting
  • 100–500 connection requests per month
  • 150–200 daily activities from account
  • Messaging sequences of 3–10 touches
  • Webinar and event support
Cold calling
  • Tailored scripts
  • Objection-handling and recalling protocols
  • 2–3 reaching attempts
  • Voicemail messages
  • Native and non-native speakers available
  • Multiline calling
Additional follow-up channels:
  • Intent-based calling
  • Messengers (WhatsApp and SMS)

Belkins — your partner in building a scalable SaaS sales pipeline

Your market presence and ROI will become stronger with us.
belkins logo